Remember we told you that the maker of Candy Crush Saga, King Ltd., trademarked the word “candy” in an attempt to block its use in everything from video games to toothbrushes? You will not be surprised that video game creators are not going gentle into that good night and are now trolling King so very hard.
King deserves this even more so since they’ve now expanded their filing to include the word “saga” and are going after any game that uses the term, including a game about Vikings called “The Banner Saga.” Seriously, King, you guys are the worst.
Take the indie game makers who have started The Candy Jam, for instance, which is simply a game that requires players to create any sort of game that has to do with candy.
WHY? BECAUSE TRADEMARKING COMMON WORDS IS RIDICULOUS AND BECAUSE IT GIVES US AN OCCASION TO MAKE ANOTHER GAMEJAM
RULES: MAKE A GAME INVOLVING CANDIES CONSIDER USING THE WORD “CANDY” SEVERAL TIMES, ALSO “SCROLL”, “MEMORY”, “SAGA”, “APPLE” AND “EDGE” MIGHT GIVE BONUS POINTS.
This has resulted in some beautiful games, including Candy Crush Justice Saga TM and Candy Crush Gulag. Go make a game and bask in the sweet glow of knowing you are trademark-infringing with every step you take.
In the magical town of TradeMarkVille every uttered word is instantly trademarked by the King’s wizard-lawyers and banished from language. People are forced to devise increasingly bizarre ways to express their thoughts. Ordinary communication becomes a puzzle, prose becomes poetry. Will a new sense of understanding prevail against the sorcery of intellectual property?
You guys we tried to play TradeMarkVille and it is HARD. After about one million tries we managed to find a new way to convey the meaning of the word “sun.”
The game yelled at us when we tried to say “Ball of Warmth” because it has already trademarked “ball” and “of.”
Head on over there if you want to be frustrated and amused for the rest of your day.